Commerce, Coercion, and America's Empire

This weeks reading was very interesting to me. It is clear to me that learning about the market in commodities, like bananas, can shape outsiders' views about places of exportation/expropriation is important. To me, it really sheds light on how certain stereotypes were formed for political reasons. Cartoons establish/enforce stereotypes which allow empires of the global north to appear benevolent in their involvement in places such as Latin America and mask their hegemony to the public. In document 6.4 "From the Noble Savage to the Third World", Dorfman critically analyses cartoons to reveal their political role in hegemony in "third world" countries. Among many examples, Dorfman concludes that by stereotyping the people of developing nations as the "noble savage" excludes them from the use of their domestic resources because "noble savages" are "forbidden to become civilized" and "because [they do] not even understand that these objects have been produced" and/or they are "of no use" to them. The discourse evident in these cartoons reminded me of Columbus' Journal, when he described trading with the 'indians' bits of cotton or gold for pieces of broken plates. I wonder if this is where these stereotypes began? -this way of representing a society that one hopes to obtain dominance over. Essentially this is still colonialism that is taking place, whether Latin America has gained independence from Spain or not. In the early 20th century, in Guatemala, these tactics of domination happened on an international level (US-Latin American relations with UFCO) and on a national level (elites-indigenous relations) as well, at the beginning of coffee exportation in the 1870s. During this time, advertisements in Latin America strategically blended US ideals and Latin American familiarities to build consumerism. In the US, advertisements promoted consumerism of Latin American products by creating appealing imaginaries of a cultural 'other', while at the same time sending stereotypical/political messages to desensitize the public from injustices, and give reason for their political actions in Latin America.